▪ What are the essentials that all games – successful or not – must add to the mix? Benchmarking.
▪ What are the keys to success of the games you are competing with?
▪ Most importantly, what common ground do all failed games have?
Pick a success case and decipher which are the defining factors that placed it on top of the charts.
Is it Game mechanics? Is it the core loop? Was it the implementation of a specific social aspect in the game crucial? Is it the graphic design what makes the game stand out? What about the story-line?
Do the same for some of the games that haven’t been successful. Determine what are its black spots compared to the success story. Are you repeating some of the mistakes these games are doing?